ZEST Lab is a pioneering quality assurance company specializing in pre-shipment and post-shipment inspections, technical evaluations, and quality monitoring of food, pharmaceuticals, medical supplies, water, and other commodities. With its adherence to international standards such as ISO/IEC-17025 and its commitment to excellence, ZEST ensures reliable, accurate, and repeatable assessments. Beyond national borders, the company serves clients in 12 countries across Asia and Africa, blending cutting-edge technology with expert human resources to provide services that redefine quality assurance. ZEST stands as a symbol of innovation and reliability, driving quality improvements across industries.
ZEST approached us with an objective to amplify its digital presence and establish itself as a trusted leader in quality certification and inspection services in Nepal and beyond. With a unique value proposition as the only private organization in Nepal offering certifications that comply with international standards, ZEST needed a comprehensive digital strategy to effectively communicate its expertise. The goal was to enhance brand visibility, position ZEST as an authority in quality assurance, and educate its audience about its unparalleled services through a dynamic and engaging online presence.
Our Strategic Vision For The Brand
In Nepal, certifications for quality assurance have traditionally been dominated by government entities. However, ZEST Lab disrupts this norm by becoming the first private company in the country to offer certifications that meet international standards. Our vision was to position ZEST as a trusted and innovative leader, bridging the gap between government-led and private certification. We planned to highlight ZEST’s role in delivering globally recognized assessments, showcasing its state-of-the-art infrastructure, ISO/IEC-17025 compliance, and international reach. Through a comprehensive digital strategy, we aimed to increase awareness about ZEST’s groundbreaking work and build trust among businesses seeking reliable quality assurance. By promoting ZEST’s story and commitment to excellence, we envisioned elevating its brand as a benchmark for quality in Nepal and beyond.
Content & Creative Strategy
For ZEST, a leading laboratory for chemical, micro and mechanical testing and research center in the quality assurance sector, we crafted a comprehensive content and creative strategy tailored to their brand’s vision and unique market position. We developed digital content that highlighted their expertise as the only private company in Nepal approved for quality testing and their compliance with international standards ISO/IEC-17025. Our creative content focused on their state-of-the-art equipment, sector-specific services, and unparalleled quality testing capabilities. This content was strategically aligned for their website, social media, and paid promotion campaigns to effectively reach their target audience. Additionally, we created detailed blogs and sector-focused write-ups that reinforced ZEST’s authority in the field while incorporating relevant keywords such as “ISO-certified testing,” “quality assurance,” and “technical evaluation.” By combining visually engaging materials and keyword-optimized content, we ensured ZEST’s messaging resonated with its B2B clientele and underscored its role as a trusted leader in the quality assurance industry.
Social Media Marketing
Recognizing that ZEST’s potential clients—businesses and industry professionals—are highly active on Facebook, we focused our social media marketing efforts primarily on this platform to enhance their digital presence. Our goal was to build engagement, create awareness, and position ZEST as a trusted leader in quality assurance and certification services. We consistently shared visually appealing and informative posts emphasizing ZEST’s compliance with international standards ISO/IEC-17025 and its unique status as Nepal’s only private company approved for quality testing. To educate the audience and reinforce ZEST’s authority, we incorporated blogs, case studies, and posts explaining the importance of quality certifications across industries. These posts not only increased brand visibility but also fostered trust and credibility among potential clients by highlighting ZEST’s global impact, technical expertise, and dedication to excellence in quality assurance. Through a targeted and consistent approach, we ensured ZEST’s core message resonated with its audience while aligning with their strategic goals.
Website Design & Development
We designed and developed a custom WordPress website for ZEST, tailored to showcase its expertise in quality certification and testing. Built as an informational platform, the website features a clean, user-friendly interface with dedicated sections highlighting ZEST’s state-of-the-art equipment, diverse service offerings, and commitment to ISO/IEC-17025 standards. The website also emphasizes ZEST’s global presence and partnerships, reinforcing its credibility and expertise in quality assurance. We integrated Wordfence to safeguard the website from potential threats and ensure a secure browsing experience. The responsive design ensures smooth navigation across all devices, providing an optimized experience for industry professionals and businesses looking for reliable testing and certification services. Additionally, the inclusion of an organized layout with easy-to-access service details and contact forms makes the platform an effective tool for fostering connections with ZEST’s clients and partners.
Ad Campaigns
To enhance ZEST’s digital visibility and establish it as a leader in quality assurance, we launched targeted Facebook ad campaigns, strategically designed to raise awareness about its services and emphasize on the importance of adhering to internationally approved quality standards that ZEST provides. These campaigns targeted key industries such as food production, pharmaceuticals, and export-import businesses, effectively reaching the right audience—decision-makers and professionals. The ads emphasized ZEST’s unique offerings, including its state-of-the-art facilities, expertise in certification and inspection, and its role as Nepal’s only private provider of quality assurance services. By creating educational and engaging content with strategic targeting, the campaigns increased engagement, drove website traffic, and positioned ZEST as a trusted partner in simplifying the quality testing process while building its brand credibility online.
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