WOW Snacks is a proudly Nepali snack manufacturing company that set out to revolutionize the snacking experience in Nepal. Launching with its flagship product—gourmet popcorn—WOW Snacks quickly gained attention for its focus on premium quality and innovative flavors. Over time, the brand expanded its offerings to include a variety of light, tasty, and convenient snacks that appeal to people of all ages. WOW Snacks believes that snacking is more than just eating—it’s about sharing moments of joy and creating connections. By combining passion with a deep understanding of the local palate, WOW Snacks continues to redefine Nepalese snacking culture with products that delight and unite.
When WOW Snacks partnered with us, the brand was in its nascent stage with no prior digital presence or sales footprint. Their primary requirement was to build a robust digital identity from the ground up, positioning WOW Snacks as a premium yet accessible choice in the competitive snack industry. This involved everything from crafting a memorable brand image and launching the product to the market to creating engaging content across all digital platforms. Our task extended beyond conventional marketing—it required strategic planning to introduce WOW Snacks to the audience, generate awareness, build trust, and create a buzz around the brand before the first sale even began.
Our Strategic Vision For The Brand
Our vision for WOW Snacks was to reshape the perception of snacking in Nepal. Traditionally viewed as an indulgence reserved for special occasions or movie halls, snacks needed to become a part of everyday life—accessible, relatable, and aspirational. We aimed to position WOW Snacks as a trendy lifestyle product, particularly among the youth, turning it into a status symbol that’s proudly displayed on social media. Through relatable campaigns and youth-centric messaging, we wanted to encourage consumers to share their snacking moments online, driving organic engagement and building a community around the brand. Our strategy focused on creating a culture where WOW Snacks wasn’t just something to eat but a part of every celebration, hangout, or even casual moment of joy. Through this, we aimed to make WOW Snacks synonymous with modern, fun, and joyful living.
Content & Creative Strategy
WOW Snacks started with popcorn but quickly expanded into a trendy, youth-focused snack brand by leveraging engaging and relatable content. Our strategy revolved around trending topics, ensuring content remained fresh and interactive. We introduced the packaged snacks concept in Nepal with thematic, humorous, and aesthetically clean creatives that highlighted both the brand name and product packaging. Through product photoshoots and video shoots featuring micro influencers, food bloggers and customer engagement, we strengthened WOW Snacks’ presence across digital platforms. Additionally, we crafted SEO-optimized content using trending keywords, ensuring high visibility and relevance in the competitive snack market.
Social Media Marketing
WOW Snacks’ social media strategy focused primarily on Instagram and Tiktok, where the target audience—young, trend-conscious snack lovers—is most active. With a goal of building brand awareness and engagement for a new packaged snack brand beyond the usual chips market, we crafted a visually dynamic and interactive content plan. Using a mix of product highlights, behind-the-scenes glimpses, influencer collaborations, and engaging campaigns, we ensured continuous audience interaction. Social media influencers played a key role, helping push the brand’s message and making WOW Snacks a recognizable name in Nepal’s snack industry. Our approach combined trendy, relatable content with high-quality photos, videos, and interactive stories, keeping followers engaged and excited about new flavors and innovations.
Brand Strategy
We developed a comprehensive brand strategy for WOW Snacks, starting with the introduction of popcorn—a beloved and familiar snack in Nepal. From logo design to visual thematics, we ensured that the brand had a strong, recognizable identity. The yellow color theme was strategically chosen to symbolize warmth, happiness, and energy, aligning perfectly with the fun and youthful nature of WOW Snacks. Our team meticulously crafted eye-catching designs and creative materials to establish a consistent brand presence across all platforms.
To amplify brand awareness, we executed a mix of ATL and BTL marketing efforts, ensuring WOW Snacks reached its target audience effectively. Through digital campaigns, strategic influencer collaborations, and on-ground activations, we introduced the brand to major youth-centric locations where the target demographic naturally gathers. The brand’s engaging and bold creatives, combined with targeted marketing initiatives, positioned WOW Snacks as a trendy and exciting snack brand in Nepal, successfully differentiating it from traditional competitors.
Ad Campaigns
WOW Snacks executed targeted Facebook and Instagram ad campaigns to generate awareness and engagement among young snack lovers. Using strategic hashtags like #SHAREYOURWOWMOMENT, #MeroSathi, #LifeFullofFlavors, and #TomorrowIsWOW, the ads encouraged users to share their experiences, making the brand more relatable and interactive. These campaigns were highly effective as they aligned with the youthful, fun, and social nature of the target audience. Alongside digital promotions, BTL marketing activities such as sampling events, influencer collaborations, and interactive brand activations were carried out to reinforce the message and create real-life engagement. The combination of digital and offline marketing efforts ensured a strong brand recall, establishing WOW Snacks as a trendy, go-to snack brand in Nepal.
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