KTM Takeaway

KTM Takeaway is a premium food destination offering a wide range of delicious and high-quality snacks for those on the go. Located in the heart of Basantapur, Kathmandu, it combines the vibrant cultural essence of its location with modern convenience. Catering to both locals and tourists, KTM Takeaway ensures that its flavorful snacks are not just limited to walk-ins—customers can also conveniently order online to enjoy their favorite treats wherever they are. KTM Takeaway is all about bringing people together over quick, tasty snacks that leave a lasting impression.

KTM Takeaway searched for a comprehensive digital marketing strategy to launch its products and services in the market. As a new brand, they required a strong digital foundation, including website development, social media management, branding, and promotional campaigns. The goal was to create an engaging online presence that would not only introduce KTM Takeaway to the public but also attract a loyal customer base. Additionally, they needed consistent messaging and creative strategies to highlight their offerings and location while establishing their brand identity.

Our Strategic Vision For The Brand

Our vision for KTM Takeaway was to establish it as the ultimate go-to spot for premium takeaway snacks in Kathmandu. Located in Basantapur, an iconic cultural hub, the brand had the potential to attract both locals and tourists. We aimed to position KTM Takeaway as more than just a place to grab food—it would be a fun, vibrant space for friends to enjoy delicious snacks and share experiences. As the brand aimed to engage with a younger audience, we strategized to promote premium offerings and modern vibe through engaging content, visually appealing branding, and targeted campaigns. The goal was to make KTM Takeaway synonymous with quick, delicious, and memorable snacking experience. 

Content & Creative Strategy

For KTM Takeaway, we crafted a fun, trendy, and food-focused content strategy that resonated with young adults and snack lovers looking for a quick and flavorful takeaway experience. Our approach blended funky, animated creatives with engaging influencer collaborations, ensuring the brand stayed fresh and relevant in Nepal’s growing snack culture.We provided photo and video services, producing vibrant, high-energy visuals that showcased the brand’s offerings in an appealing way. The content was designed to be bold, shareable, and visually striking, reinforcing KTM Takeaway’s unique identity in the fast-food space. By keeping the content playful and engaging, we successfully positioned the brand as a go-to destination for quick, delicious, and fun snacking experiences.

Social Media Marketing

For KTM Takeaway’s social media marketing, we focused on Instagram, Facebook, and TikTok, with Instagram as the primary platform since it also serves as an online ordering channel. Our strategy leveraged user-generated content, showcasing authentic food images, animated posts, and snack culture to keep engagement high among young audiences and food enthusiasts. We maintained regular posting, featuring offers, behind-the-scenes content, and interactive posts to create a fun, engaging brand personality. By highlighting munch-worthy moments, customer experiences, and trending snack-related content, we successfully boosted engagement and brand visibility, making KTM Takeaway a go-to snack brand on social media.

Website Design & Development

For KTM Takeaway’s website design and development, we built a visually engaging and user-friendly WordPress website using the Divi theme to ensure flexibility, easy customization, and a seamless browsing experience. The website is designed to be minimal yet vibrant, reflecting the brand’s fun and funky identity, with bold typography, high-quality food imagery, and snack-focused visuals to capture user attention. The navigation is simple and intuitive, allowing visitors to quickly explore the menu, offers, and brand story. To enhance engagement and keep the website dynamic, we integrated an Instagram feed plugin, ensuring real-time updates of social media content on the site—this helps maintain freshness and encourages visitors to connect with KTM Takeaway on social platforms. The website effectively highlights the takeaway and snack culture with optimized keywords and compelling CTAs, making it a highly engaging digital storefront for food lovers.

Brand Strategy

The brand strategy for KTM Takeaway included crafting a bold, youthful, and fun identity that resonates with snack lovers and young food enthusiasts. From designing the logo, visual theme, and brand creatives to developing merchandise, packaging, and even printing serving plates, we ensured a consistent and recognizable brand presence. The branding reflects the vibrancy of quick, enjoyable snacks, with playful typography, energetic design elements, and engaging social media content that emphasize convenience and taste. The brand’s USP—quick, delicious, and exciting snacks for on-the-go customers—was reinforced across all digital and offline touchpoints. We maintained a funky, animated style in creatives to keep engagement high, while colors, visuals, and messaging were designed to make KTM Takeaway a standout name in the food space. This comprehensive strategy positioned the brand as more than just a takeaway—it became a go-to destination for snack culture.

Ad Campaign

We focused on targeted promotions through Facebook and Instagram, highlighting KTM Takeaway’s convenience, affordability, and snack culture. We ran combo and discount campaigns to attract more customers and encourage repeat purchases. The #ForYourKindOfMoment campaign was designed to position KTM Takeaway as the perfect snack companion for any occasion—whether a quick bite between work, a late-night craving, or a casual hangout with friends. This messaging aligned with the brand’s fun and flexible identity. Additionally, we ran food cravings-focused paid promotions, using appetizing visuals and compelling copywriting to tap into impulse-driven purchases. The ads were optimized using audience segmentation along with engaging creatives to maximize reach and conversion, ensuring the campaigns effectively boosted brand awareness and sales.

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