GAI

GAI is the leading manufacturer, exporter, and supplier of commercial kitchen equipment in Nepal, with a strong legacy of being the oldest manufacturer in the industry. Their expertise lies in designing, fabricating, installing, and maintaining kitchen equipment for a wide range of establishments, including hotels, restaurants, hospitals, cafeterias, bakeries, and more. GAI has a reputation for high-quality products and exceptional service in delivering commercial kitchen solutions that maximize space and meet the unique needs of each client, ensuring customer satisfaction with every project. 

Upon recognizing the need to enhance their digital presence, GAI sought to establish a stronger foothold in the local market, aiming to showcase their reputation as a top manufacturer and distributor of commercial kitchen equipment in Nepal. With a clear goal of gaining a competitive advantage in the digital landscape, they aimed to amplify their visibility across popular social media channels. Our role was to develop a strategic approach that would effectively elevate their brand presence, ensuring their message connected with the right audience while emphasizing their industry leadership and product quality. Through this initiative, we worked to position GAI as a standout presence within the digital space, driving engagement and brand recognition in the local market.

Our Strategic Vision For the Brand

When we first started brainstorming for GAI, we saw a brand with immense potential—not just as Nepal’s leading manufacturer of commercial kitchen equipment but as a pioneer ready to embrace the digital age. GAI had built its reputation on quality craftsmanship, made-in-Nepal innovation, and reliable after-sales service, but its online presence didn’t fully reflect this legacy. We envisioned something bigger: a platform that didn’t just inform but inspire. Instead of a static website, we imagined an interactive showcase website experience where customers could explore, customize, and connect with GAI’s offerings effortlessly. Our efforts were dedicated to branding, website redesign and development, and social media marketing that presented GAI’s products and services in a way that resonates with their target audience, while creating more engagement from new visitors. With this vision, we set out to tell their story—one of craftsmanship, trust, and the promise of modern convenience. 

Content & Creative Strategy

For GAI, we revised and developed tailored thematic content and creatives for their website and social media platforms, ensuring consistent messaging aligned with their brand identity while incorporating SEO best practices to enhance visibility and engagement. The content strategy focused on showcasing product benefits, usability, and vibrant food-related themes for relevant cooking equipment, making the brand more appealing to its audience. To complement the content, we produced visually cohesive designs that effectively highlighted their products, services, and core messaging. Additionally, we provided photography and videography services, organizing photoshoots and video shoots based on client requirements to create high-quality visuals that enriched the overall design strategy.

Social Media Marketing

To effectively connect GAI with the Nepali audience, we built a vibrant and engaging social media presence across Facebook, Instagram, and LinkedIn. Our strategy emphasized consistent and compelling content, showcasing GAI as Nepal’s top commercial kitchen equipment manufacturer. We crafted regular, engaging posts that highlighted product quality, innovation in made-in-Nepal fabrication, and exceptional after-sales service, ensuring the brand’s message resonated with its target audience. In addition to organic engagement-driven posts, we ran targeted social media campaigns to increase visibility and reach potential customers. Festive-themed content was strategically integrated to strengthen the brand’s connection with Nepali sentiment and culture, helping solidify GAI’s foothold in the local market. Through eye-catching designs, interactive campaigns, and consistent branding, we transformed GAI’s social media platforms into dynamic spaces that encouraged customer interaction and drove higher engagement.

Website Redesign & Development

For GAI’s website redesign and development, we selected WordPress with the Divi theme to craft a custom, responsive layout tailored to their brand’s needs. The choice of Divi allowed us to design a visually appealing, user-friendly interface that highlights GAI’s reputation as Nepal’s leading commercial kitchen equipment manufacturer. To support their potential, we integrated WooCommerce, enabling seamless online item display and paving the way for future sales opportunities. 

To ensure robust security, we implemented Wordfence, safeguarding the site from potential threats. For better online visibility and search engine performance, we utilized Yoast SEO, optimizing the site’s content and structure to rank higher and attract more traffic. This combination of tools and strategies was chosen to create a website that not only reflects GAI’s quality and professionalism but also offers functionality, speed, and a platform for digital growth.

Brand Strategy

GAI proudly served as the title sponsor for the 10th Food and Beverage Hospitality Exhibition 2024, leveraging the event as a platform to elevate its brand presence. Our team managed a comprehensive promotional strategy, encompassing everything from eye-catching banners, merchandise print, digital content creation, and engaging social media campaigns to professional video and photography coverage. We curated compelling content, facilitated giveaways, and highlighted GAI’s products through creative displays and model demonstrations, complete with professional training. With a focus on brand promotion, our efforts ensured GAI stood out as a leader in the commercial kitchen equipment industry, making a lasting impression on exhibitors and attendees alike.

Ad Campaigns

We executed multiple paid ad campaigns on Google and Meta to spotlight GAI’s new product offerings and exclusive discounts. These campaigns were crafted to spark interest, showcasing the brand’s quality and value while encouraging the audience to take immediate action. By creating compelling ads with clear calls to action, we not only increased visibility for GAI’s products but also drove meaningful engagement and conversions on digital platforms. 

Tapping into the vibrant festive spirit of Nepal, we launched a targeted ad campaign for GAI, promoting special Christmas and New Year discounts. With paid promotions, we expanded the brand’s reach, connecting it with a broader audience eager for quality products during the holiday season. The campaign was strategically designed to drive engagement, generate leads, and ultimately convert interest into sales, ensuring GAI made a significant impact during the festive period. 

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